Winning: The Ultimate Business How-To Book - Couverture souple

The ultimate business how-to book by the icon of American business and one of the world's most revered and respected leaders, Jack Welch, former Ceo of General Electric. Winning explores the changes of recent times and the new economic realities, and more than that, it identifies the central, immutable principals of doing business right and doing it well. "Winning is a book for the people in business who sweat, get their nails dirty, hire, fire, make hard decisions, and pay the price when those decisions are wrong," said Welch. "I see this book as a handbook for people in the trenches, turning their companies and the economy around, not just today, but for years to come. I think it will be useful for people just starting their careers or their own businesses to seasoned managers running multi-billion dollar enterprises. I've learned an enormous amount about what works and what doesn't work throughout my career and I'm very excited about sharing it in Winning." Welch will teach people how to win in business by distilling his experience in three critical areas: working within an organization, dealing with competitors, and handling matters of life and career. Critical to Welch's writing such an accessible, useful guide is his unique collaboration with his wife, Suzy, the former editor of the Harvard Business Review, who brings expertise in management, writing talent and a woman's sensibility to articulating the components of Welch's success.

When you talk with Jack about management, his energy and passion fill the room. You get a similar experience with this book-the same qualities jump at you from every page. --Warren Buffett

A candid and comprehensive look at how to succeed in business-for everyone from college graduates to CEOs. --BILL GATES, chairman, Microsoft Corporation

Reading Jack Welch s plain-language, high-energy book Winning is like getting the playbook of the Super Bowl champions before the game. It's a big head start on how to master the corporate game from the entry level to the corporate suites. He is the master. --TOM BROKAW, former anchor and managing editor, NBC Nightly News