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By Richard H Thaler ; Cass R Sunstein ( Author ) [ Nudge: Improving Decisions about Health, Wealth, and Happiness By Apr-2008 Hardcover
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Extrait :
Common "Nudges"
Présentation de l'éditeur :
- The design of menus gets you to eat (and spend) more. For example, lining up all prices on either side of the menu leads many consumers to simply pick the cheapest item. On the other hand, discretely listing prices at the end of food descriptions lets people read about the appetizing options first...; and then see prices.
- "Flies" in urinals improve, well, aim. When Amsterdam's Schiphol Airport was faced with the not uncommon issue of dirty urinals, they chose a unique solution: by painting "flies" in the (center of) commodes, men obligingly aimed at the insects, reducing spillage by 80 percent.
- Credit card minimum payments affect repayment schedules. Among those who only partially pay off credit card balances each month, the repayment level is correlated with the card's minimum payment — in other words, the lower the minimum payment, the longer it takes a consumer to pay off the card balance.
- Automatic savings programs increase savings rate. All over the country, companies are adopting the Save More Tomorrow program: firms offer employees who are not saving very much the option of joining a program in which their saving rates are automatically increased whenever they get a raise. This plan has more than tripled saving rates in some firms, and is now offered by thousands of employers.
- "Defaults" can improve rates of organ donation. In the United States, about one–third of citizens have signed organ donor cards. Compare this to Austria, where 99 percent of people are potential organ donors. One obvious difference? Americans must explicitly consent to become organ donors (by signing forms, for example) while Austrians must opt out if they do not want to be organ donors.
Every day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion. Unfortunately, as authors Richard Thaler and Cass Sunstein astutely observe, we don't always choose well. The reason, the authors explain, is that we all are susceptible to cognitive biases and blunders that make us human, fallible, and prone to error. Thaler and Sunstein invite us to enter an alternative world, one that recognizes our humanness as a given. They show that the way we think can be used to our advantage: it is possible to design environments that make it more likely for us to act in our own interests. Using colourful examples from all aspects of life, Thaler and Sunstein demonstrate how 'choice architecture' can be established to nudge us in beneficial directions without restricting the full menu of choices available to us. Nudge offers a unique new take, from neither the left nor the right, on many current issues, and is one of the most engaging and provocative books to come along in years.
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- ÉditeurYale University Press
- Date d'édition2008
- ISBN 10 0300122233
- ISBN 13 9780300122237
- ReliureRelié
- Nombre de pages304
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Nudge: The Final Edition (Revised & Updated) (Lead Title)
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Nudge: Improving Decisions About Health, Wealth, and Happiness
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Nudge: Improving Decisions About Health, Wealth, and Happiness
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Description du livre Hardcover. Etat : New. 1. A New York Times bestseller with more than 1.5 million copies soldNamed a Best Book of the Year by the Economist and the Financial TimesAn essential read . . . loaded with good ideas that financial-service executives, policy makers, Wall Street mavens, and all savers can use.-John F. Wasik, Boston GlobeSave the planet, save yourself. Do-gooders, policymakers, this one's for you.-NewsweekEvery day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. Nobel laureate Richard Thaler and legal scholar and bestselling author Cass Sunstein explain in this important exploration of choice architecture that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.In Nudge, Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. N° de réf. du vendeur DADAX0300122233
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