Strategic Management in the Hospitality Industry - Couverture rigide

The only strategic management volume to focus on the hospitality industry now in a second, expanded edition

In today′s intensely competitive hospitality industry, a company striving to succeed must not merely meet industry standards, it must participate in driving industry change. Strategic Management in the Hospitality Industry, Second Edition gives hospitality students the tools they need to be tomorrow′s leaders in this dynamic field. Based on the premise that adding value for the stockholder, the consumer, and the employee must be the central objective for any effective management strategy, this book gives students a blueprint for innovation and growth at hotels and restaurants both in the United States and abroad. Written by authors who are widely recognized as the finest instructors in the field, this comprehensive, illustrated guide features:

• New chapters on developing service quality and understanding the industry in an international context
• End–of–chapter case studies showing real–world applications of management theories
• Practical instruction on how to identify internal strengths and weaknesses in a hospitality organization
• Detailed coverage of resource allocation, emphasizing support of products and services that add significant value
• An examination of the defining role of leadership in successful strategic management

MICHAEL OLSEN, PhD, is Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia. JOSEPH WEST, PhD, serves as Department Chairman of Hospitality Administration in the College of Business at The Florida State University and as Director of the Hospitality Education Program at the Department of Business and Professional Regulation of the State of Florida. ELIZA CHING–YICK TSE, PhD, is Associate Professor in the Department of Hospitality and Tourism Management at Virginia Polytechnic Institute and State University in Blacksburg, Virginia.