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Book by Hughes Mark
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Présentation de l'éditeur :
?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Biographie de l'auteur :
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Mark Hughes is currently the CEO of the consulting firm Buzzmarketing and a guest lecturer on creative marketing at business schools such as NYU and Wharton. A former executive at Half.com, Pep Boys, and Pizza Hut, he lives in Philadelphia.
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- ÉditeurPenguin Publishing Group
- Date d'édition2008
- ISBN 10 1591842131
- ISBN 13 9781591842132
- ReliureBroché
- Nombre de pages256
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Buzzmarketing: Get People to Talk About Your Stuff
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Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published 0.54. N° de réf. du vendeur 353-1591842131-new
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Buzzmarketing: Get People to Talk About Your Stuff by Hughes, Mark [Paperback ]
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Description du livre Paperback. Etat : new. Paperback. "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice CreamThese days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer. In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781591842132
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Buzzmarketing: Get People to Talk About Your Stuff
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Portfolio Trade
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ISBN 13 : 9781591842132
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Paperback
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Description du livre Paperback. Etat : Brand New. reprint edition. 256 pages. 8.25x5.25x0.75 inches. In Stock. N° de réf. du vendeur x-1591842131
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ISBN 13 : 9781591842132
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Description du livre Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9781591842132
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