Articles liés à Purple Cow, New Edition: Transform Your Business by...
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter - Couverture rigide
L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBN
Rare Book
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur :
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
Revue de presse :
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.
Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
“Seth Godin says that the key to success is to find a way to stand out—to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off.”—Forbes.com
“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power
“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation
“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald
“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age
“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing
“Seth Godin alters the way people think about marketing, change, and work.”—Selling Power
“I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction—and avoid extinction.”—Tom Kelley, author of The Art of Innovation
“Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas.”—Miami Herald
“Seth Godin may be the best intuitive marketer alive today. He’s in that tiny subset of the niche within the microcommunity of people who simply get it.”—Randall Rothenberg, columnist for Advertising Age
“Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”—Jay Levinson, author of Guerilla Marketing
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurPortfolio
- Date d'édition2009
- ISBN 10 1591843170
- ISBN 13 9781591843177
- ReliureRelié
- Nombre de pages224
- Evaluation vendeur
Acheter neuf
En savoir plus sur cette édition
EUR 7,20
Frais de port :
EUR 3,93
De Canada vers Etats-Unis
Meilleurs résultats de recherche sur AbeBooks
Image d'archives
Purple Cow: Transform Your Business by Being Remarkable
Edité par
Portfolio
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : 6
Vendeur :
Evaluation vendeur
Description du livre Hardcover. Etat : New. Hardcover. Publisher overstock, may contain remainder mark on edge. N° de réf. du vendeur 9781591843177B
Acheter neuf
EUR 7,20
Autre devise
Image d'archives
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Edité par
Portfolio
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre hardcover. Etat : New. New. N° de réf. du vendeur 27-07951
Acheter neuf
EUR 11,42
Autre devise
Image d'archives
Purple Cow, New Edition Transform Your Business by Being Remarkable
Edité par
Penguin Publishing Group
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : 1
Vendeur :
Evaluation vendeur
Description du livre Etat : Brand New. All orders ship SAME or NEXT business day. Expedited shipments will be received in 1-5 business days within the United States. We proudly ship to APO/FPO addresses. 100% Satisfaction Guaranteed!. N° de réf. du vendeur 52521942
Acheter neuf
EUR 14,05
Autre devise
Image fournie par le vendeur
Purple Cow, New Edition: Transform Your Business by Being Remarkable by Godin, Seth [Hardcover ]
Edité par
Portfolio
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : 10
Vendeur :
Evaluation vendeur
Description du livre Hardcover. Etat : new. N° de réf. du vendeur 9781591843177
Acheter neuf
EUR 19,09
Autre devise
Image d'archives
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Edité par
Portfolio
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : 19
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. N° de réf. du vendeur OTF-S-9781591843177
Acheter neuf
EUR 16,64
Autre devise
Image d'archives
Purple Cow, New Edition Format: Hardcover
Edité par
Penguin Random House
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Etat : New. Brand New. N° de réf. du vendeur 9781591843177
Acheter neuf
EUR 16,68
Autre devise
Image fournie par le vendeur
Purple Cow: Transform Your Business by Being Remarkable (Hardback or Cased Book)
Edité par
Portfolio 11/12/2009
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : 4
Vendeur :
Evaluation vendeur
Description du livre Hardback or Cased Book. Etat : New. Purple Cow: Transform Your Business by Being Remarkable 0.6. Book. N° de réf. du vendeur BBS-9781591843177
Acheter neuf
EUR 20,54
Autre devise
Image fournie par le vendeur
Purple Cow : Transform Your Business by Being Remarkable
Edité par
Portfolio
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : 5
Vendeur :
Evaluation vendeur
Description du livre Etat : New. N° de réf. du vendeur 7590577-n
Acheter neuf
EUR 18,53
Autre devise
Image d'archives
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Edité par
Portfolio
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : > 20
Vendeur :
Evaluation vendeur
Description du livre Hardcover. Etat : New. Brand New!. N° de réf. du vendeur 1591843170
Acheter neuf
EUR 22,78
Autre devise
Image d'archives
Purple Cow, New Edition: Transform Your Business by Being Remarkable
Edité par
Portfolio
(2009)
ISBN 10 : 1591843170
ISBN 13 : 9781591843177
Neuf
Couverture rigide
Quantité disponible : 11
Vendeur :
Evaluation vendeur
Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar2811580085389
Acheter neuf
EUR 19,66
Autre devise